If you may have noticed, our startup’s name is Seedly. Many people often confuse us with being an agricultural or green startup. However, we have a slightly more unique spin to the origins of this story.

Over the weekend, I was traveling abroad in Indonesia and noticed something very interesting. There were large fields of agricultural farms which were either fully grown or completely empty, with seeds sown and little saplings growing. It dawned on me, that the process of growth is much like our wealth, it takes a long time to grow.

Here is a simple illustration comparing how they are actually very similar. A Seed is very vulnerable, fragile, much like your Money when it begins with