When Heartland Boy first understood the concept of savings, his mother helped him opened a POSB Savings Account. A few months ago, this savings received a boost when he was able to turbo charge them via the DBS Multiplier Account. These days, he can be seen happily scanning QR codes on his DBS Paylah App to get 50 cents discounts for his hawker meals. This customer stickiness is about to continue as something caught his attention when he logged on to the DBS Mobile App recently. He noticed that DBS has stealthily rolled out a very sleek feature- a digital financial advisor named “Your Financial GPS”.


Screenshot of Your Financial GPS (Source: DBS)

Your Financial GPS – Online and Offline

Heartland Boy certainly had a lot of fun exploring this new feature. It is highly interactive and intuitive. For instance, Your Financial GPS allows the bank customer to gain a …