My apologies, in case I puzzled you, but we do love our acronyms here in Singapore.

I have mentioned the PFC previously under the “Framing Bias” but to expound further, the PFC is your Prefrontal Cortex; a brain region that lies behind your forehead and is part of your frontal lobe that curls like a cashew around the core of your brain.

Believe it or not, this PFC is the main (almost tempted to write sole) ‘culprit’ of your investing success, since this ‘CEO of the Brain’ has been implicated in planning complex cognitive behavior, personality expression, decision making, and moderating social behavior.

Moreover, the basic activity of this brain region is considered to be the orchestration of thoughts and actions in accordance with internal goals.

That said, did you know that the entire frontal lobe is the most recent addition to the human brain? And that it is also the slowest