The Worst Parents Video and Some Thoughts
By CS Jacky - 360 Wealth Management  •  September 9, 2018
There is this latest marketing video by NTUC Income about retirement planning that is very well-received.

'The Worst Parents in The World' video by NTUC Income

The advertising message aside. Being a new parent myself, this video does strike a chord with me and made my eyes teary at some scenes.

Naturally a video like this would achieve more than just selling or marketing something. To create long-lasting, maximum impact it needs to trigger some deep thoughts and subsequently, actions. NTUC says that it aims to 'challenge the notion of what 'best' meant, and get viewers to reflect if being financially secure could in fact be the best gift that parents can offer to their children'.

Parents Often Over Provide for Children
The recent AC Nielson study commissioned by NTUC that inspired this video confirmed that 'parents were motivated to place children's future over theirs and would continue to do ......
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By CS Jacky - 360 Wealth Management
MAS dual-licensed stock remisier and financial adviser with Phillip Securities. Graduated with a Bachelor of Business Administration (Finance) from NUS. Bought first stock at the age of 22 and had been regularly investing in stock market since 2010. Select strong companies with good prospect trading at low valuation using a unique blend of fundamental, portfolio and technical analysis. Also invest in REITs for regular dividends.
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