When I mentioned that Capitaland Retail China’s 7.7% yield was attractive in my previous post, one reader rightly pointed out that it is “dangerous to buy based on yield”.

I cannot agree more.

I hope NONE of you will go away with this idea after reading my blog that we should only look at dividend yield to invest and nothing else. There are many great companies out there like Apple, Microsoft who are not having high dividend yield, YET if you have invested in them at a right price, you would have been rewarded very handsomely.

However, I feel we cannot deny that dividend is one concrete way of getting the return from your investments.

It is unlike share price that can simply go up and down based on investors’ sentiment, changing risk appetite, pure herd mentality and sometimes just from a few simple