Not so long ago, we grew a little sick and tired of companies patting themselves on the back a little too hard. With diarrhoea of positive reviews and 5-star rating plastered on product webpages, we thought it did more harm than good.

Imagine going to various company websites to search for the best product, only to be met with good ratings and reviews for every single product.

Singaporeans call this “selling snake oil (koyok)”.

Let’s be honest, every product out there has it’s pros and cons. Having a good overview of both will better help consumers make smarter financial decisions.