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MBA in a Nutshell #10 – Marketing : Marketing Mix – Product – IP Protection
By Growing your tree of prosperity  •  October 21, 2019
Beyond product design and differentiation IP protection is important to protect your product.

As I never really wanted to AVOID being stereotyped as an IP Lawyer (because a lot of engineers who become lawyers do end up in IP law), so I did not take the full complement of IP law modules so I can't really do a decent article on this topic.

The book distinguishes three forms of IP protection in its marketing chapter:

a) Trademark

Trademarks distinguishes your product and service from others. You can follow the steps to register a trademark here, otherwise you can seek a remedy under common law via the law of "passing off" to protect an unregistered trademark (The TM symbol).

Registering a trademark is useful to bar other players from using it and also allows you to gradually build better brand recognition. Our government also makes it a point to provide generous tax rebates to businesses trying

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By Growing your tree of prosperity
I have recently completed my Juris Doctor and I am waiting to be called by the Singapore Bar. For the past 15 years I was an IT manager and I have worked in multinationals, financial exchanges, trade unions and even a government agency. I started my career as an AS/400 administrator and moved on to manage IT projects and operations
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