UnUsUal Limited is one of the leading companies in concert promotions and large-scale events production in Asia. It was founded in 1997 by two brothers, Mr Leslie Ong and Mr Johnny Ong. In 2016, the founders sold a majority stake to mm2 Asia Limited, a producer of films, TV and online content listed on the SGX Mainboard. On 10 April 2017, majority shareholder MM2 successfully listed UnUsUal Limited on the Singapore Exchange Securities Trading Limited Catalist Board with ticker code: 1D1. It IPO-ed at a share price of $0.20.  As at 13 Nov 2019, it has a market capitalisation of SGD$319 million.

Business Model of UnUsUal Limited

According to its prospectus, UnUsUal Limited predominantly operates through 2 business segments- (i) Production and (ii) Promotion as shown in Diagram 1.