Skiing has always been a status sports given the cost (easily costing a few thousand dollars per person), the exoticness and the instagrammable pics of the family in ski-wear and gear with snow-capped mountains in the background. In the last 10 years, we have seen a huge explosion in tourist numbers to high end ski destinations globally: Whistler in Canada, Aspen in US and Zermatt in Switzerland, just to name a few. In Asia, the number one destination is Niseko, Hokkaido, Japan.
Some of these destinations had always been premium locations since modern leisure skiing started. The most important features being the quality of the snow and the geography. Skiers want snow that is powdery and slopes that can hold these snow and also provide good variety for novices and experts alike. Niseko started to attract attention around 7-8 years ago and early investors from Australia put in money to turn...