The ‘Humanisation of Pets’ is a macro trend that I’ve been observing that I’ve not put any of funds towards in the past. Early this year, I decided to do a deep dive into the largest cap proxy for this trend – Zoetis. Today, I’ll share my stock analysis and why I invested in the company early this month. The Humanisation of Pets The Humanisation of Pets refers to the trend where pet lovers want more human-like products and services for their pets. It is the trend that drives the “premiumisation” of various traditional pet products and the emergence of indulgences like pet spas. Some sub-sectors within this trend include: FoodToysFashion and accessoriesHousewaresHealthcare and wellness This list is certainly not exhaustive, with anything a human could possibly want for themselves potentially applying to pets. Zoetis, of course, falls under the Healthcare and Wellness sub-sector. Background and Business ModelHistory Zoetis was the animal health division from pharmaceutical giant Pfizer...