With circuit breaker, I finally have the time to read Nassim Nicholas Taleb’s 2018 book Skin in the Game: Hidden Asymmetries in Daily Life.

What is skin in the game? It means standing behind what you say; having a stake in what you promote; and exposing yourself to the risk of what you advocate. If you are an organization, you are using the products or services you sell. If anything goes wrong, you must have a taste of your own medicine.

As Taleb said in the book, “someone with a high public presence who is controversial and takes risks for his opinion is less likely to be a bull***t vendor”.

This topic is sensitive but very relevant to ordinary buyers, clients, customers or citizens like us. How many products or services we use that we know the companies are eating their own dog food? How often we find a sales representative,

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