Hey Seedly Community!

For the past 4 years that many of you have been with us, one particular question always comes up in discussions:

“How does Seedly make money?”

Well, in this article, I will share with you in full transparency how we worked towards creating a personal finance platform — with sustainability at its heart — and our monetisation plans to keep the platform running.

But first, let’s revisit our mission and vision of a startup founded in a stuffy NUS student dormitory by an unlikely duo back in 2016.

“We aspire to help people living in Singapore make smarter financial decisions.”

Everything we have done in the past 4 years is grounded by this belief.

And we will still keep this at heart moving forward.

Personal Finance Festival 2019
We’ll be back for Seedly Fest 2021!

To us, we may be naive to