If you own a phone in 2020, there is a high chance you’ve seen a Tiktok video before. Tiktok has recently taken the social media world by storm, with the app being downloaded more than 1.2 billion times. So…. what’s Tiktok?

Source: Gfycat (The Tiktok I know is the one above. Yes, age revealed. And no, that’s not what this is about.)  In essence, Tiktok is a short-form video app that has risen in popularity since its release in 2017, where users can post 15-second clips, or stitch clips together to make stories that are 60 seconds long. The ease of usage of this app now allows anyone to be a viral content creator, where users can quickly come up with short videos and post them immediately.

Source: giphy What makes Tiktok so appealing then? As compared to other platforms,

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