Three guys sat in front of the camera, with three different types of food laid out in front of them. They started devouring the first dish, while commenting on how good the food was. Sounds familiar? 

What seemed like a video of a regular food review could rake up hundreds and thousands of views. In this day and age, Youtube has been a platform that is on the rise, where some have even turned it into lucrative businesses. Just in Singapore, homegrown brands have been raking millions in yearly revenue in this field. JianHao Tan (otherwise known as Titan Digital Media) has been coined as one of the ‘Big Fours‘ of Singapore Youtube scene (which also consists of Night Owl Cinematics, Wah! Banana, and Clicknetwork), and has 4.19million subscribers on Youtube. Popular channels like his are known to have advertising and marketing rates of $30,000 or more for a branded video....