There’s an art that most Singaporeans have mastered: the art of queueing. Ask a Singaporean what are the top ten most popular things to queue for, and most would have this in their lists: McDonald’s Hello Kitty Collection. Created in 1974, Hello Kitty is a female white Japanese bobtail cat who has since gone to become one of the most famous fictional cats ever. It is the second highest-grossing media franchise (right behind Pokémon) of all time, grossing over USD$80 billion to date. That’s more than Warren Buffet’s net worth. 🤯

Its popularity has created a cult-like following, with Hello Kitty adorning collections of various products all over the world. There are Hello Kitty-themed planes. Hello Kitty-themed hotel rooms. Hello Kitty theme parks. Even a Hello Kitty-themed maternity hospital.

Made it to the London Fashion Week SS20 too. slow claps...