Disclaimer: This is an investigative POV article. We are NOT promoting the sugar dating industry. Technology has redefined the notion of dating. Modern dating has created a lot of new opportunities, and has become so prevalent in our current lives that we now instantly understand terms like “swiping left“. Apart from the huuuuge range of dating apps, the idea of “sugaring” has also been gaining traction recently. In fact, Singapore has one of the highest traffic on one of the popular sugar dating websites, Sugarbook.

Source: Sugarbook This website also saw a spike in messaging activity during COVID-19.

Source: Sugarbook Interesting. So what exactly is this, and why is it gaining exponential popularity? What Is a Sugar Baby? Before we dive into this topic, let’s take a look at the definition of a sugar baby. According to Sugarbook, the definition