Surprisingly, it is not something new. The idea of meat analogues has existed for a long time. Tofu (bean curd), peas, and mushrooms are existing animal protein substitutes. This is especially true for those on a vegetarian or vegan diet.
The scene becomes exciting when we decide to mimic the actual meat flavour and texture profile using plants.
As a food technologist by training myself, I have been following the meat analogue industry for quite some time. One of the key reasons this industry excites me is its prospect of tackling food scarcity. Food scarcity is an impending timebomb that will hit mankind in a matter of time.
Luckily, there are many companies out there that are creating a potential and sustainable solution. One of them is listed on the NASDAQ exchange. It is Beyond Meat Inc (NASDAQ: BYND).
The Technology and Approach
Plant-based proteins are easily available. But making plants taste and feel like meat