Dhruv Arora has had a long and illustrious career with Swiss investment bank, UBS. He shared in the interview that the career was fulfilling and rewarding, but serving the top 1% rich in the world wasn’t satisfying enough for him eventually. He wanted to bring high quality investment products to the man on the street and technology has enabled his dream to come true. He also wanted to create employment for others instead of working for someone. Starting Syfe enabled him to achieve all these and hence he took up the challenge and never looked back.

Below is a video recording of the interview. You can read on for the summary of our discussion.

Syfe is licensed by Monetary Authority of Singapore (MAS) to offer roboadvisory services in Singapore. It is focused on the investment aspect of advisory and currently offers 3 portfolios for individuals to choose from. The cost is dependent on the amount of money