Hi everyone! I am sure that most of you have heard about the concept of Fundamental Analysis, If you aren’t sure what it is, it’s basically the study of the financial health of a company. As per my previous post, this step is extremely important, especially if are looking to invest it. Yet, looking through financial reports after financial reports can be an extremely daunting task. In fact, many of my friends often avoid it completely, and they often invest with the mindset that since its a big company, it should be a pretty safe investment. While brand can be something you want to consider before investment, you have to look far deeper than that. For example, companies like SPH, SIA and Singtel might look like excellent stocks to purchase on paper. However, if you look deeper, you might find a thing or two that will change your mind. So...