When investing in a stock long term, you should focus on the company’s fundamentals. To break down the company’s fundamentals, I like to look at their qualitative and quantitative parts. For the qualitative part of the company’s fundamentals, it would look at their qualities, who they see as competitors and how they work as a company moving forward. For the quantitative part, it would be looking at their revenue, net income, profits and year-on-year growth over time. I will pen down my thoughts on Apple, one of the most valuable publicly traded companies in the world, talking about their fundamentals and explaining why I remain invested in them.


Looking at the quantitative aspects of Apple, there are many factors which will remain advantageous for them for many years to come. This part looks at the “intangibles” which are often more important than the quantitative parts.

Wide Investment Moat

Firstly, Apple has