Established in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) manufactures, distributes, and sells dairy products in Malaysia. It is one of the leading established dairy companies in the country. The brand is backed by over 140 years of Dutch dairy heritage from its holding company, Royal FrieslandCampina N.V.
Its product portfolio includes powdered milk, liquid milk, and yogurt. It aims to nourish and bring value to Malaysian families through its affordable dairy products. I was interested to know how the company aims to grow further in a country where Malaysians generally do not consume milk.
Here are seven things I learned from the 2020 Dutch Lady Malaysia AGM:
1. Dutch Lady Malaysia registered only a 1.7% year-on-year increase in its revenue to RM1.1 billion in 2019 despite a 6.2% rise in volume growth to 122 kilotonnes. This is due to its pricing strategy to make milk affordable and drive long-term per-capita milk consumption....