I'm sure many frugal folks know about extreme coupon-ing, the US "reality" show, where they show Americans using coupons to get items at the supermarket for cheap or free.
And the thing is, it is somewhat true. It's not entirely impossible.
But there are different levels of success depending on how much effort one is willing to put in it.
Some coupon-ers would intentionally subscribe for coupon booklets or online digital coupons. So some folks actually invest some money on this. But overall, they would likely make it back in terms of products.
Recently we've also started using coupons to reduce our costs.
Also, it's fun looking for deals.
Of course the issue that comes along with deals is that it will induce spending for items which we might not use usually.
For example, we sometimes get a coupon to eat at Wendy's, the fast food outlet....