There are a handful roboadvisors nowadays and it is often difficult to tell the differences among them. Although MoneyOwl is often categorised as a ‘roboadvisors’, I have learnt that they are a very different setup altogether. I spoke with Chuin Ting (CEO/CIO of MoneyOwl) and Christopher Tan (Executive Director of MoneyOwl). They distinguish themselves using the 3 Cs. You can watch the interview or proceed to read my summary below.

The first C = Comprehensive

Most roboadvisors are primarily focused on investing. This is where MoneyOwl stands out – they go beyond investing to include budgeting, protection and even life goals. According to Chris, every decision we make has an impact to the other areas of our lives and hence financial planning has to be holistic. In fact, it is often a balance among 3 areas – life goals, investment goals and financial planning....