Unlike multinational companies (MNC), who typically have deep pockets that help them weather the storm, small companies have had to get creative to survive the current economic climate. One such way they’ve done this is by embracing technologies and digital transformation to service customers who are demanding fast, intuitive, and seamless services. For businesses that want to hop on the digital bandwagon, we discuss two ways on how to get started and why now is the best time to do so. 1. Gain Competitive Advantage With Digital Marketing First, like any type of marketing, the purpose of digital marketing is to connect a business to its potential customers. With an increasing number of people turning their attention online for product search and reviews, running a business without an online presence can be a big mistake. Some of the most common digital marketing strategies that businesses can adopt to reach their target...