Nowadays, no union of hearts is complete without the shiny diamond ring. Even if the proposal is on a motorbike (hats off to Hasan Sanny!). Source: Hasan Sanny’s Facebook But what made diamonds a symbol of romance in the first place? Let’s find out!

The Most Successful Marketing Campaign Ever

Some of us are willing to splurge thousands of dollars on diamonds, depending on the four C’s (carat weight, cut, colour, and clarity) of the gemstone. Are they really worth the money, though? To understand about diamond the way we know it now, let’s take do a time travel back to the 1930s… Source: Giphy In the 1930s, diamond sales in the US were at historical lows, no thanks to the Great Depression. Source: De Beers Due to that, De Beers, a diamond cartel that was established in 1888 in South Africa, was facing problems selling diamonds. It needed a strategy to spur demand for the stone. ...