DBS Group Holdings Ltd (SGX: D05) has been racking up awards over the past few years.

On 6 September 2020, DBS was bestowed the title of “Best Bank in the World” by New York-based financial publication Global Finance for the third consecutive year.

Today, we will look into what sets this bank apart from the rest of its cohort.

A leader in digitalisation

DBS began its digital transformation journey in 2014, ahead of its peers Oversea-Chinese Banking Corporation Ltd (OCBC) (SGX: O39) and United Overseas Bank Ltd (SGX: U11), or UOB.

The award-winning bank introduced the “Making Banking Joyful” initiative in a bid to reduce customer banking time through digital means.

The company underwent structural changes to fully embrace its digital transformation.

Under the guidance of CEO Piyush Gupta, DBS adopted an agile start-up culture with a keen focus on its customers.

By 2018, the company had spent S$4.3b on technology, offering five different mobile banking applications in the app store.

Advertisements