This is a review of a premium article on trends.co. Subscribe via my link and take $100 off your subscription. As the global population ages, we know how that can add impact and strain on the workforce, and resources when it comes to medical allocation. However, marketers also have to consider positioning their products and services over time to cater to the aging population. Afterall, over 55s in the US spend twice as much as millennials under 35 in the US. In that respect, you can call us old but gold. We’re growing older, and we’re also the generation that is more or less comfortable with tech, having grown up in the era of tech proliferation. This puts us in a unique position of being easily reached via media, with considerably more spending power, with a set of unique needs pertaining to our age. Opportunities to target the older generation...