Pandemic or not, it’s hard to ignore the new healthy lifestyle trend that has swept the globe. There is a growing awareness of how our sedentary lifestyles may be damaging our bodies. Even more so when most of us are staying indoors. Health and wellness blogs have sprung up like mushrooms after rain, dispensing advice ranging from diets to exercise routines. Social media and the internet have been instrumental in propagating the healthy living message and have helped to unite people who share the same philosophy. In short, the wellness movement is a megatrend that you, as an investor, cannot afford to ignore.

An unstoppable trend

There is a myriad of companies jumping on the health and wellness bandwagon. Some are latching on to this new trend to generate demand for their existing products and services. Others are altering their offerings to incorporate this new reality, in the hopes of widening their customer base....