America’s Cable News Network (CNN) holds several records. When it was established by Ted Turner and Reese Schonfeld in 1980, it was the first all-news channel in the United States. It was also the first to deliver 24-hour news coverage in the world (Source). It would have been expected that when the broadcaster decided to introduce CNNfn (its financial news network), the new venture would take advantage of the traction already gained by the main network. However, this wasn’t the case. CNNfn.com was the website for the now-shuttered CNNfn. Established at a time when business news was in demand, CNNfn competed with the likes of CNBC. A few years after CNNfn was established, the Internet bubble on Wall Street, created by an over-confidence in companies connected to the Internet, burst. This sent the fortunes of entities like CNNfn into a tailspin. Failing to gain traction, the executives at CNNfn decided...