Monster Beverage Corporation (NASDAQ:MNST) is in the business of developing, marketing, selling, and distributing energy drink beverages, as well as concentrates for energy drink beverages.
The company has three operating and reporting segments, namely:
(i) Monster Energy drinks and Reign Total Body high-performance energy drinks, where its range of products are sold in 148 countries and territories globally,
(ii) Strategic brands segment, which comprises of various energy drink brands acquired from The Coca Cola Company in 2015; its products are currently sold in 106 countries and territories globally,
(iii) Other segments, which comprises of certain products sold by American Fruits and Flavors LLC to independent third-party customers.
As for the company’s customer segments, as at the end of the financial year 2019 (ended 31 December 2019), they are as follows: