Just this morning (14 Oct 2020) at 1am Singapore time, Apple Inc. (NASDAQ: AAPL) launched the next-generation iPhone 12 range of phones.

I was up all morning watching the event and was blown away by the production value.

During the event, Apple built an entire life-sized housing set just to promote the HomePod Mini.

This set in my opinion, looks as good and if not better than most condo showrooms you see in Singapore.

Source: Apple

But, I would think that the amount Apple spent on the event would be peanuts to the company, considering Apple’s US$2 Trillion Valuation and the high prices that they charge for phones.

But enough about Apple’s money.

Here is all you need to know about the new iPhone 12 lineup and Apple’s available phones.

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