Aside from its impact on people’s health, the COVID-19 pandemic has hit businesses and the economy hard. Many companies in the tourism, aviation, and the oil and gas services industries have seen their revenues all but dry up. But, supermarkets in Singapore are thriving.

Source: Giphy Amid the recession and bad labour market, consumers are becoming more cost-conscious and turning towards supermarket house brand products. Speaking to The Straits Times, a Dairy Farm (SGX: D01) spokesman stated that the sales for its grocery retail business have seen a double-digit increase during the COVID-19 pandemic, citing that: “Demand for our Meadows range of products has grown proportionately with this increase,” the spokesman said, adding that the brand’s nuts and potato chip range are top sellers. But here’s the million-dollar question. Which HouseBrand is the most affordable and how much can you expect to save switching to

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