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Why Did Smartly Close Down? (Are Robo-Advisors Too Risky?)
By Financially Independent Pharmacist  •  October 17, 2020
Do you want to invest with a robo-advisor, but are scared of the risks? Maybe you are afraid that the robo-advisor you use might close down like Smartly in March 2020. So, is it really safe to invest in a robo-advisor? Here’s a breakdown of what happened to Smartly, and what you can do to make sure you invest with the right robo-advisor. Why did Smartly close down? The decision to close Smartly down was made by VinaCapital, who bought over Smartly back in 2019. VinaCapital realised that the competition in the robo-advisory industry was too intense. Moreover, the operating costs were increasing. They were no longer willing to invest money into Smartly just to compete with the other robo-advisors. As such, they decided to shut Smartly down. This decision was made just 9 months after they acquired Smartly! Here are the 2 main reasons why I think Smartly closed down:...
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By Financially Independent Pharmacist
I’m a current Pharmacy undergraduate in NUS who is passionate about personal finance. I strongly advocate everyone to become more financially literate. Personal finance is such an important skill, yet it is not being taught in schools.
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