Fiverr was founded in 2010 by Micha Kaufman who faced challenges finding, evaluating and negotiating prices for freelance
...I recently bought shares in Fiverr, a marketplace which connects companies with freelancers because I’m increasingly drawn to small but fast growing platforms. Platforms such as Fiverr benefit from wide moats because of their network effects and are highly scalable businesses because most of their costs are fixed costs. Here’s a description of Fiverr from their IPO prospectus: “Imagine a world where businesses can buy a digital service online — graphic design, website creation, marketing services, or hundreds of others — as quickly and reliably as buying something on Amazon. Imagine a world where anyone with a skill is no longer limited to offering their skills only to the people and businesses in their network or their close proximity. Welcome to Fiverr, and welcome to the future of work.”Micha Kaufman, Fiverr CEO