Have you ever wondered why things in limited quantities are so weirdly appealing?
Just attach the word “exclusive” to any product and it seems to take on a whole new light.
So much so that entire businesses are built upon the premise of being exclusive, where limiting the supply creates such a demand for the product.
5-year waitlist for the Ferrari P80/C
Ferrari is known to limit sales of its cars to a certain number per year – if you want the latest model, you’d have to be a repeat customer just to get on the waitlist.
Supreme is another such example.
One of its craziest feats is the $30 Supreme red clay brick that sold out in minutes.
If you were wondering what was special about it, I’ll be the first to tell you – nothing. It was just a regular old red brick with the Supreme logo stamped upon it.
And as with any Supreme product, people were trying to sell these bricks at $1,000 a pop online....