Endowus recently launched Endowus Fund Smart, a new product offering that allows investors to customize portfolios from a curated list of unit trusts. This product is targeted at DIY-type investors, who can leverage on Endowus’ analytical tools to conduct a holistic review of the customized portfolio’s risk, returns and cost-efficiency prior to investing and for portfolio monitoring purposes. Such features are the first of its kind in Singapore, so here’s our take! Summary 1) Grunt work’s already done The hard part of DIY investing is the lack of tools to conduct fund research. Endowus Fund Smart has analysts that do this for you, so that you can concentrate on the most important part of investing – selecting the sectors and markets you’re bullish on. 2) Access to a category of lower fees You’ll qualify for the “institutional share class” for several unit trusts on the platform, which offers fees as...