The Chinese e-commerce industry is the largest in the world. Alibaba Group topped its Single’s Day (11th November record of USD 38 billion of GMV (Gross Merchandise Volume) in 2019. That is more than 10% of Amazon’s GMV for the entire year! But because of the dominance of large e-commerce platforms like Taobao, JD.com and Pinduoduo in China, the competition for small merchants on these platforms can be too overwhelming. All these platforms generate “public traffic”, where most people who visit these platforms are attracted by the platforms themselves and not looking for a particular store. On the other hand, we can also generate “private traffic” where customers are looking for a particular store or brand. The best example of this is looking at the difference between Amazon and Shopify. Shopify Store Template When you create a store on Amazon, you will have a standard template and become one of the hundreds of thousands of sellers on the platform....