2020 will go down in history as one of the craziest year ever. A microscopic organism wreaked havoc causing millions of deaths. A US President who refuse to concede defeat and handover after losing the election. Meanwhile, in the midst of all these, Chinese spend USD74bn on a single day buying stuff, almost doubling what they bought last year on the same day. That’s also 10x more than what’s sold in the similar event in the world’s largest economy – US Black Friday sales in 2019.

Intuitively, Covid and consumerism should not go together. We are still in the midst of a pandemic and millions of people are suffering from the loss of jobs and deaths of loved ones. But Covid has shown that we are so used to consumerism and our way of lives that we cannot help it. E-commerce sales went through the roof. Where tourism is again possible in parts of the world