Dear readers,

Thank you for coming here.

The “11.11” global shopping festive has passed. In China, Tmall clocked sales of nearly 500 Billion RMB and JD 272 Billion, both smashing 2019 numbers.

The festive has also internationalized. Both Lazada and Shopee declared record sales too.

The festive is characterized by its “incredible” promotions and subsidies. But we all know the sellers and the platforms are not losing money.

So in a way, our “buying spree” is their “killing spree”. 

But we certainly do not feel robbed. Instead, we are happy.

How does it happen and why cannot we stop our “buying spree” during the “11.11” festival?

I think there are two key factors:

1.The feeling of “good deals”

It is important to offer “good deals”.

It is more important to make customers feel that they are getting “good deals”.

It is even more important to make customers feel that they are getting “good deals” because they are