Photo by Ben White on Unsplash Dear readers, Thank you for coming here! How does a gym make money and survive? We probably all know someone who signs up for gym membership and never turns out after the first few sessions. Maybe some of us are that someone! Exactly, this is how gyms make money and survive, relying on people who pay for services that they do not fully consume. I knew this a long time ago and it gave me one more excuse not to exercise. However, I never really thought about it further until recently. This is probably the most incredible form of “Compensation”. People who never turn out in the gym after the first few sessions are “compensating” those who do turn out fully or almost fully. Without the former, gyms would need to charge a much higher membership fee or other costs to survive. This is...