Salesforce Inc. is a leading dominant software-as-a-service (SaaS) player in the CRM market space. The company has grown over the years and today they have product offerings in these four core verticals, gaining 18.4% of Global CRM market share in 2019 by sales revenue. Sales Cloud Service Cloud Salesforce Marketing and E-commerce Cloud The other challengers are in single digit which is led by SAP, Oracle, Microsoft, and Adobe.
The company has a large and growing addressable market (TAM) amounting to $176 Billion spanning from FY2020 to FY2024. The 4 years CAGR is expected to grow at 14% per annum across many services platform.
Financial Analysis
Salesforce has been doing well, growing its topline revenue from just $6.7b in 2016 to over $17.1b in 2020, which translates into a CAGR of around 30% per annum. The trajectory forecast into the...