If you love reading stories on how an underdog overcame all odds and finally emerged as a champion, Shoe Dog is the book for you. It’s a memoir written by Phil Knight, the co-founder of Nike, which takes you through his journey of how he went from a Japanese shoe importer to building one of the largest and most iconic sportswear brands in the world today.

I highly recommend you this page turner. Not only is Knight a great entrepreneur but he is also a gifted storyteller. Through his journey, you get to learn about his thoughts that went into building Nike from the ground up, Nike’s culture, and how things have changed for Nike over the years.

Business model

Nike is primarily in the business of selling footwear and apparel for the following categories — Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training, and Sportswear. The company also owns the Converse brand.

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