Blue Moon Group Holdings Limited (“Blue Moon”) (HKG:6993) is a leading consumer-centric household care company in China. The company develops, manufactures and markets a wide selection of products under three categories: fabric, personal hygiene and home care. Shares of the Chinese company rose nearly 13.1% on its trading debut on the Hong Kong stock exchange on 16 December 2020 marking another successful initial public offering (IPO).  If you are looking at Blue Moon with interest, here are 10 things to know before you invest. 1. History of the company The “Blue Moon (蓝月亮)” brand was founded by the company’s chief executive officer, Mr. Luo Qiuping (罗秋平), 28 years ago. Since then, the company has developed into one of the fastest-growing companies in China’s household care industry. According to Frost & Sullivan, the retail sales value of China’s household care industry increased at a compounded annual growth rate (CAGR) of 4.9% from 2017 to 2019. Over...