Normanton Park is the biggest new condominium launch since the start of 2021. Marketers had been bombarding consumers with e-mail, print and online ads for weeks. Before the end of the launch weekend on January 17 Sunday 6 pm, The Straits Times and The Business Times published unanimously a celebratory headline online that read “Normanton Park developer sells nearly a third of 1,862 condo units on first day”. It was quoted directly from developer Kingsford Huray Development’s press statement released on Sunday afternoon. It also said 600 residential units were sold. Among them, 80 percent were one and two-bedroom units. Earlier on, the media also reported a big turnout of 12,000 visitors in a 13-day preview in its sales gallery, despite heavy downpours over two weekends. The 5 percent (600 deals out of 12,000 visitors) conversion rate was not too bad. What are the stories behind the developer? In fact, the sales result was surprisingly good, considering the fact that on 30 November 2020, the Building and Construction Authority...