Fiverr is an Israeli online marketplace which connects freelancers with buyers. It was founded in 2010 by Micha Kaufman who is also the current CEO and claimed to have started the concept of Service as a Product by offering digital services in exchange for a small fee. The popular service that was offered during its earlier days was Logo design for $5 and hence its name, Fiverr. The platform began to grow as more services are being offered, bringing freelancers from offline to online and digitizing their services.

For instance, if a buyer wishes to source for a gig worker to design his website, he can pick the ideal freelancer by reading reviews, pricing, asking a few questions. If the end-product is not satisfactory, the online gig could either raise a dispute or cancel the order and funds will be reimbursed to the buyer’s account.

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