When it comes to investing, I would think that the majority of us are in it to maximise our profits, regardless of the amount invested or the time frame you have for investing.
These profits come in the form of our portfolio returns after fees.
Common sense dictates that you would want to keep your fees down as low as possible so you can keep significantly more of your portfolio’s return.
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Sure, there’s a case for having your portfolio managed professionally with the right financial advisor or Robo-advisor worth the fees. But, that is a debate for another day.
Or maybe you want to pay a bit more for the research tools, stock data, or more advanced trading options.
But for most of us who are embarking on the do-it-yourself (DIY) path to investing, finding the brokerage with the lowest fees for our needs should near the top of our list of priorities....