Reportedly, 92% of people regarded influencer marketing as an effective form of marketing because they place more trust on influencers, sometimes known as key opinion leaders (KOL), compared to commercials or social media ads. Marketers are also noticing that return on investment (ROI) from influencer marketing is comparable or even higher than other marketing channels. Needless to say, brands and businesses are rushing to collaborate with influencers to create brand awareness, engage audiences and increase conversions. Especially in Singapore where there are as many as 4.6 million active social media users, the role of influencers has become increasingly authoritative and profitable. What is the most popular social media platform in Singapore in 2021? Top Social Media PlatformsUsersFacebook4.45 millionYouTube4.30 millionLinkedIn2.83 millionInstagram2.11 millionTwitter1.3 millionWeChat1 millionPinterest0.7 millionSnapchat0.585 millionTumblr0.011 million Sourced from MediaOne Business Group. How To Become An Influencer In Singapore? Simply put, influencers in social media...