In recent months, NFTs have sent shockwaves throughout the global investment community. NFTs, also known as non-fungible tokens, are virtual tokens that certify an asset's authenticity on the blockchain. In only a few short months in the mainstream, NFTs have sparked speculation about how they will affect the future of collecting and investing. The virality of NFTs is in part due to the fact that almost anything digital—art, videos, music, memes, and even tweets—can have them. NFTs have also gained considerable media coverage due to some outlandishly expensive sales and the prospect of getting rich quick. Among the most commonly talked about NFT trading platforms is NBA Top Shot, a collaboration from the National Basketball Association (NBA) and blockchain company Dapper Labs. On NBA Top Shot, users collect, trade, and sell virtual tokens attributed to their favorite basketball highlights. In the few months since NBA Top Shot's inception, over US$370...