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The most important thing in investing – Total addressable market
By Eden Advisors  •  April 20, 2021
I once had a conversation with an extremely talented individual from the Value Invest Asia Premium Club on the topic of Total Addressable Market or TAM. This topic would be broken down into 3 parts: Sizing the TAM, what Phillip Fisher said and what it means for you. Part 1:
  1. TAM is the market size of sales of which the company is serving. A Wikipedia entry goes like this
“ Total addressable market (TAM) represents the entire revenue opportunity that exists within a market for a product or service.” This is the annual revenue of a customer per year. Being addressable, it is really about the audience or customer. As a member of the Toastmasters club, often we frame a topic as “what is in it for me?” - looking at things through the audience eyes. Effectively, each company should look at things through their customer lens, what is the customer journey?...
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By Eden Advisors
Aspiring Hedge Fund Manager | Passed CFA Level 3 | CIMB Trading Champion | ACS | Boys Brigade
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