We are starting a new segment in our articles. We are now going to talk about corporate strategies and business models, something we picked up when learning about investing. Today, more than ever, business models and strategies are playing an increasing weight in how we invest our money, and we think it’s only appropriate that we also dive into it when talking about investing. And in our first-ever dive into this topic, we are going to be talking about “Rundle”.
What’s a “Rundle”? The Rundle, or recurring revenue bundle, was the term coined by NYU professor Scott Galloway, to explain how companies can mix 2 business models (recurring-revenue subscription and bundling) together as one to grow faster. “Recurring-revenue subscription” was the in-thing a few years ago. Any startups that had “subscription” as part of its business model found no shortage of venture capital